Blog | Maximum

Decoding the Impact: The Psychology of Fonts in Billboard Design

Katherine G

11 hours ago
4 min

Decoding the Impact: The Psychology of Fonts in Billboard Design

In out-of-home (OOH) marketing, where visual storytelling occurs in the blink of an eye, the psychology of fonts in billboard design...

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The Evolution of Video Advertising: Unveiling a Digital Renaissance

Katherine G

Nov 30
2 min

The Evolution of Video Advertising: Unveiling a Digital Renaissance

In advertising, the video marketing journey has been nothing short of transformative. From traditional TV commercials to dominating the...

17 views

The Pivotal Role of Virtual Reality (VR) and Augmented Reality (AR) in Advertising

Katherine G

Nov 23
4 min

The Pivotal Role of Virtual Reality (VR) and Augmented Reality (AR) in Advertising

Virtual Reality (VR) and Augmented Reality (AR) have emerged as transformative forces in advertising. As we traverse the digital age, we...

20 views

Ethical Considerations in Modern Advertising Practices: Navigating Billboard Spaces in North America

Katherine G

Nov 15
3 min

Ethical Considerations in Modern Advertising Practices: Navigating Billboard Spaces in North America

Ethical considerations have emerged as a crucial focal point in the dynamic advertising world. Our commitment to responsible advertising...

16 views

Advertising to Gen Z: Understanding the Next Consumer Generation

Katherine G

Nov 9
3 min

Advertising to Gen Z: Understanding the Next Consumer Generation

In the ever-evolving advertising landscape, it's crucial to understand and adapt to the preferences and behaviors of each generation. As...

14 views

Katherine G

Nov 2
3 min

Case Study: Discover Long Island's Success with Maximum Media's Times Square Advertising

Abstract: This case study highlights the partnership between Discover Long Island, the official destination marketing organization for...

17 views

Katherine G

Oct 26
2 min

The Evolution of Programmatic Digital Out-of-Home (PDOOH) Advertising 🚀

In advertising, the rise of Programmatic Digital Out-of-Home (pDOOH) is remarkable. Imagine personalized and interactive advertisements...

16 views

The Future of OOH Advertising: What Business Owners Should Know

Katherine G

Oct 19
3 min

The Future of OOH Advertising: What Business Owners Should Know

In advertising, staying ahead of the curve is crucial for businesses aiming to make a significant impact. Out-of-home (OOH) advertising...

16 views

Celebrating Coach K's Legacy in Times Square: A Remarkable Marketing Triumph

Katherine G

Oct 12
2 min

Celebrating Coach K's Legacy in Times Square: A Remarkable Marketing Triumph

Duke Men's Basketball has a storied history filled with victories under the legendary leadership of Coach K, who holds the record for the...

14 views

The Potential of OOH Advertising: 10 Strategies for Impactful Campaigns

Katherine G

Oct 5
4 min

The Potential of OOH Advertising: 10 Strategies for Impactful Campaigns

In the realm of advertising, a powerful medium continues to capture the attention of audiences worldwide – Out-of-Home (OOH) advertising....

15 views

Innovative OOH Campaigns That Stole the Show: A Global Showcase

Katherine G

Sep 28
2 min

Innovative OOH Campaigns That Stole the Show: A Global Showcase

In the ever-evolving advertising world, standing out from the crowd is an art form. Out-of-home (OOH) advertising has taken center stage...

10 views

Katherine G

Sep 12
4 min

Leveraging Times Square Remnants for Effective Brand Recognition and Customer Acquisition

Abstract This white paper presents a case study showcasing the successful utilization of billboard space remnants in Times Square to...

10 views

Creating Broadway Buzz: Leveraging Times Square Billboards for a Captivating Premiere - A Case Study

Katherine G

Aug 31
2 min

Creating Broadway Buzz: Leveraging Times Square Billboards for a Captivating Premiere - A Case Study

Background: A prominent player in the entertainment industry was on an ambitious endeavor to premiere their highly anticipated Broadway...

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Maximizing ROI with OOH Advertising: Strategies for Effective Measurement

Katherine G

Aug 22
3 min

Maximizing ROI with OOH Advertising: Strategies for Effective Measurement

Every marketing dollar spent needs to yield substantial returns in today's competitive business landscape. This is particularly true in...

15 views

Unleashing the Power of Times Square Advertising: A Gateway to Maximum Exposure

Katherine G

Jun 10
3 min

Unleashing the Power of Times Square Advertising: A Gateway to Maximum Exposure

19 views